市场营销研究：应用导向malhotra01.pptxVIP

Chapter One;Chapter Outline;Chapter Outline;Redefining Marketing Research;Used to identify and define market opportunities and problems;Definition of Marketing Research;Market Research;Classification of Marketing Research;A Classification of Marketing Research;Problem Solving Research;Problem Solving Research;Problem Solving Research;Marketing Research Process;The Role of Marketing Research;Marketing Research Suppliers Services;Top 50 U.S. Marketing Research Firms;Top 50 U.S. Marketing Research Firms;Selected Marketing ResearchCareer Descriptions;Selected Marketing Research Career Descriptions;Analyst Handles details in execution of project Designs pretests questionnaires Conducts preliminary analysis of data;Marketing Research Suppliers Services;Criteria for Selecting a Research Supplier;Careers in Marketing Research;;Preparation for a Career in Mktg. Research;Management Information Systems vs.Decision Support Systems;The Dept. Store Project;Marketing Research Associations Online;Marketing Research Associations Online;9、青少年是一个美好而又是一去不可再得的时期，是将来一切光明和幸福的开端。。8月-218月-21Thursday, August 19, 2021 10、人的志向通常和他们的能力成正比例。06:56:5906:56:5906:568/19/2021 6:56:59 AM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。8月-2106:56:5906:56Aug-2119-Aug-21 12、越是无能的人，越喜欢挑剔别人的错儿。06:56:5906:56:5906:56Thursday, August 19, 2021 13、志不立，天下无可成之事。8月-218月-2106:56:5906:56:59August 19, 2021 14、古之立大事者，不惟有超世之才，亦必有坚忍不拔之志。19 八月 20216:56:59 上午06:56:598月-21 15、会当凌绝顶，一览众山小。八月 216:56 上午8月-2106:56August 19, 2021 16、如果一个人不知道他要驶向哪头，那么任何风都不是顺风。2021/8/19 6:56:5906:56:5919 August 2021 17、一个人如果不到最高峰，他就没有片刻的安宁，他也就不会感到生命的恬静和光荣。6:56:59 上午6:56 上午06:56:598月-21