某汽车产品策略及品牌管理.pptxVIP

Ford Lio Ho產品策略及品牌管理October 5, 2002Ford Motor Company Product Planning ProcessWhy brand marketing?Consumer InsightIntegrate Brand Marketing Into BusinessCase Study – Product PlanningSummary and QAAgendaWhat Makes a Strong Brand?Brand Strategy Creates Differentiation and Synergies Among Our BrandsPremier Automotive GroupInnovativeAmericanStylishGenuineThe MostElegantExpressiveLuxurySpiritedProgressiveExclusiveSensuousIndividualisticInsightfulSmartClubOriginalw/RefinedPowerSuperior Global ServiceReliable;Speed and ConvenienceConvenientCompetitive Prices Service TRUSTIngenious…Caring + LOVESafety