国际营销英文课件-Trade System and Global Economic Environment.pptxVIP

International Marketing Chapter 3: Int’l Trade System andGlobal Economic Environment Objectives Introduce the current international trade system Examine the effect of free trade areas Discuss the economic factors that reflect market attractiveness Understand the world trade patterns The Marketing Process Demographic Economic Political/legal Social/cultural Technological Target customer Global Environments demographic economic natural technological political cultural International Trade System For international marketers, they must be aware of: Trade restrictions in various countries and areas International trade organizations and free trade areas Economic variables relating to the target markets Current world trade pattern Various trade restriction or barriers -Tariff Barrier What’s a Tariff? A tariff is a tax or duty levied on the traded commodity as it crosses a national boundary. These tariffs can be of two types: protective and revenue. Protective tariff (Import tax) - It is designed to raise the retail price of imported products so that domestic goods will be more competitive and foreign business will be discouraged from shipping certain goods into the country. It is meant to save jobs for domestic workers to keep industries from bankruptcy because of foreign competition. Various trade restriction or barriers -Tariff Barrier Revenue Tariff - It is designed to raise money for the government. It is also commonly used by developing countries to help infant industries compete in global markets. The ways of imposing tariffs It includes: Specific, Ad valorem and compound duties. -Ad valorem Duty is a tax that is levied as a fraction of the value of the imported goods (or it is expressed as a fixed percentage of the value of the traded commodity). restriction or Various trade restriction or barriers -Tariff Barrier Specific Duty is levied as a fixed charge for each unit of goods imported (or it is expressed as a fixed sum per p