新零售生鲜超市的客户消费体验与布局优化 ——基于改进slp的单门店案例分析.pdfVIP

Sustainable Development 可持续发展, 2019, 9(2), 170-180 Published Online April 2019 in Hans. /journal/sd /10.12677/sd.2019.92024 Customer Consumption Experience and Layout Optimization of New Retail Fresh Supermarket—A Case Study of Single Stores Based on Improved SLP Xue Wang, Xinrui Wang, Le Zhang Economics and Management Institute, Beijing Institute of Petrochemical Technology, Beijing th th th Received: Mar. 20 , 2019; accepted: Apr. 10 , 2019; published: Apr. 19 , 2019 Abstract Based on the shopping preference of fresh supermarket consumers under the new retail back- ground, the relationship between logistics and non-logistics among operating units is analyzed, and the relationship between operating units is obtained. Based on the improved SLP, the location correlation map of the new retail fresh supermarket is drawn, and relevant conclusions are drawn through analysis. Keywords Optimization of Fresh Supermarket Layout, Consumer Experience, Improved SLP 新零售生鲜超市的客户消费体验与布局优化 ——基于改进SLP的单门店案例分析 王 雪，王馨蕊，张 乐 北京石油化工学院，经济管理学院，北京 收稿日期：2019年3月20 日；录用日期：2019年4月10 日；发布日期：2019年4月19 日 摘 要 以新零售背景下生鲜超市消费者的购物偏好为基础，分析作业单位之间物流和非物流的关系，得到作业 文章引用: 王雪, 王馨蕊, 张乐. 新零售生鲜超市的客户消费体验与布局优化——基于改进 SLP 的单门店案例分析[J]. 可持续发展, 2019, 9(2): 170-180. DOI: 10.12677/sd.2019.92024 王雪 等 单位相互关系。基于改进SLP进行新零售生鲜超市位置相关图的绘制，分析得出相关结论。 关键词 生鲜超市布局优化，消费体验，改进型SLP Copyright © 2019 by author(s) and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). /licenses/by/4.0/ Open Access 1. 引言 2016 年，阿里巴巴集团董事局主席马云在杭州云栖大会上提出，“纯电商时代很快会结束，未来的