客户管理系统毕业论文.pdfVIP

摘 要 电子商务时代，信息技术革命极大地改变了我们的商业模式，尤其对企业与客户之 间的互动关系产生了巨大的影响。在一切都随手可及的E社会，客户可以很方便地获取 信息，并且更多地参与到商业过程中。这表明，现在我们已经进入了客户导向的时代， 深入了解客户需求，及时将客户意见反馈到产品、服务设计中，为客户提供更加个性化、 深入化的服务，将成为企业成功的关键。在这种环境下，现代企业的客户关系管理应运 而生。与此同时信息量不断的增加，人们苦恼、淹没在数据中，不能制定合适的决策。 数据挖掘技术的产生很快解决了即所谓的数据爆炸，知识贫乏的问题，为客户关系管理 的发展提供了技术支持。本系统全称为科比公司客户关系管理系统。根据开发要求，它 主要应用于科比公司的客户资料的收集和管理中。开发该管理系统可使公司通过管理与 客户间的互动，努力减少销售环节，降低销售成本，实现最终效果的提高。所以，该管 理信息系统的开发是具有一定的实用价值的。 关键词：电子商务、数据挖掘、客户信息、客户关系管理、管理信息系统 word文档 可自由复制编辑 ABSTRACT In e-commerce era, the technical revolution of information changed ou commercial mode greatly, especially have a enormous impact on interdynamic relation between the enterprise and customer. At everything it is conveniently but and E society,can obtain conveniently by information very customer, and participate in the commercial course more. This indicates , we have already entered the era that the customer has led now, understand customers demand in depth, in time to reach customers suggestion feedback in the products, service design, offer more individualized, deeper service that melt to customer, will become the key that enterprises succeed . Under this kind of environment, the relation management of custome of modern enterprises arises at the historic moment. The increase meanwhile constant in amount of information, people are wo ied, flood in the data, cant make suitable decision . The formulation that the data excavated technology has been solved quickly namely the so-called data explode , the problem with poor knowledge, has offered technical support fo development of customers relation management. This systematic full name is a department than the relation administrative system of corporate client. According to develop and require, it applies to the department than in the collection and management of