277IBM内部咨询培训.pptxVIP

LEAPPresented by: Eric PelanderMay 21, 2002Contents Subject or context Major idea or recommendation Benefits or value proposition Evidence and analysis Detailed recommendations and actions Document Title? Copyright IBM Corporation, 2002SUMMARY CONCLUSIONSSubject - ContextThis Effort Is Designed to Assist the XYZ Company to identify Wireless Market OpportunitiesXYZ’s objective is to gain insight into the evolution of the wireless market in order to identify market opportunities for XYZ Identify Un-Addressed Opportunities for XYZ Define the Wireless Marketplace and Its EvolutionDescribe and Size Wireless MarketsIdentify XYZ’s - Addressable MarketsMarket compositionKey playersCritical success factorsEvaluate opportunities against XYZ capabilities, customers, channels, and technologiesKey market players and dynamicsIBM’s perspective on the key strategic issuesNear-term evolution of the wireless marketApplication markets and sizesDevices markets and sizesInfrastructure markets and sizesCurrent players in each market and relative strengths and weaknessesIdentify and describe XYZ -addressable marketsEvaluate the size of the impact that XYZ can makeIdentify critical success factors Document Title? Copyright IBM Corporation, 2002Major Idea - RecommendationInternet Channels Will Provide Incremental Leads and RevenueIBM believes there is a substantial opportunity in the online leasing marketXYZ Company should target the following customer segments:Professional Services and ManufacturingIT, office, and manufacturing collateral classesSmall business, small ticket marketThese customers should be targeted with a multi-channel approach:IndirectAggregatorsDirectThe major channel to these customers will be the indirect one--through Internet intermediaries that give access to the customer at the point of transactionEach of these channels appeal to customers with unique buying behaviorsCompetitors are moving into the online leasing space; XYZ Company should move quickly Docum