西南交通大学当代物流学.pptxVIP

当代物流学;Lesson one logistics and the supply chain;LIFO Marketing channel Phantom freight Place utility Reverse logistics Supply chain Stock-keeping units Stockouts Systems approach Time cost approach;Part one : economic impacts of logistics; Three: the economic imparts of logistics can affects individual consumers such as you, these imparts can be illustrated through the concept of economic utility which is the value or usefulness of a product in fulfilling customer needs or wants ;Part two: logistics : what it is ;Two : the meaning of logistics Clm : logistics is that point of the supply chain process that plans, implement, and controls the efficient ,effective forward and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet customers’ requirement ;Part three: the increased important of logistics ;Part four : the system and total cost approach to logistics ;One implication of the systems approach is that the goals and objectives of the major functional areas should be compatible with the company’s goals and objectives. This means that one logistics system does not fit all companies since goals and objectives vary from one firm to another A select implication is that decisions made by one functional area should consider the potential implication upon other functional areas.;Part five : logistics relationship within the firm ;Marketing Contemporary marketing places heavy emphasis on customer satisfaction, and logistics strategies can facilitate customer satisfaction through reducing the cost of products, which can translate into lower prices as well as bringing a broader variety of choices closer to where the customer wishes to buy or use the products Logistics strategies offer a unique way for a company to differentiate itself among conpetiters, and logistics now offers an important route for many firms to create marketing supervionty; 4p: place decisio