某年度美国外用止痛药市场分析报告.pptxVIP

Review of the Topical Analgesics in the US 美国外用止痛药市场;Market Overview ;;While the overall OTC and RX pain medication market combined is huge…镇痛药的处方药与OTC 整体市场很大;…the market for topical OTC is only $500 M - $700 M 外用OTC药5-7亿美元;However there is an opportunity for OTC products as the reputation of COX-2s suffers 由于环氧化酶2的声誉正在降低，OTC产品仍有机会;In addition, the OTC analgesic market is fragmented, there are a few major brands OTC的镇痛药市场分散;In the natural products market, there are two significant direct competitors 在天然外用产品止痛市场只有两个直接对手;;Bengay, the market leader, is a combo of Methyl Salicylate, Menthol, and sometimes Camphor 奔盖为领导品牌含甲基水杨酸、薄荷醇、樟脑;Ben-Gay Packaging and Pricing奔盖包装与价格;Bengay Marketing;Bengay Consumer Opinion;Active Ingredients: Methyl Salicylate (30%), Menthol (10%) Inactive Ingredients: 非活性成分有 Carbomer, Cetyl Esters, Emulsifying Wax, Oleth-3 Phosphate, Stearic Acid, Triethanolamine, Water 注：活性成分与非活性成分的标示主要为FDA 外用镇痛药成分目录中的有效成分必须标明，如果是草药成分，不可以宣传治疗作用，只能讲减轻帮助等 NOTE: The labeling of an ingredient as ‘active’ or ‘inactive’ has more to do with regulatory considerations than chemistry or the actual function of the product. OTC products can only contain active ingredients listed in the FDA’s External Alegesic Monogram. If there are any other ingredients not listed in the monograph which are ‘active’ then the product must be listed as herbal. If the product is listed as herbal, it cannot make as strong claims. For instance, it can only say words like ‘relieves’ or ‘sooths’ and cannot say ‘cures’ or ‘treats’. ;膏剂BALM. Price: $7.29 ;Icy Hot Marketing冰热市场营销;Icy Hot is endorsed by Shaq, one of the most famous basketball players in the US大鲨鱼代言;While Shaq appeals largely to a men, Icy Hot is also endorsed by Mia Hamm as a way to reach women另有女性明星Mia Hamm 代言;Developments of new formulations of Icy Hot新制剂的开发; Icy Hot Customer Opinion 消费者对“冰热”的评价;ThermaCare;;Tiger Balm represents Qizheng’s clearest competition the brand you could learn the most from 虎牌是奇正最类似的标竿;Tiger Ba