5-行业企业库03物联网集成技术Auto-ID苏黎世实验室.pdf

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5-行业企业库03物联网集成技术Auto-ID苏黎世实验室.pdf

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Promises of the Internet of Things in retail – for brands and consumers Dr. Florian Michahelles Friday, November 26, 2010 Promises of the Internet of Things in retail – for brands and consumers / F. Michahelles 1 If you have any questions or comments, please feel free to contact me! Florian Michahelles is the global research coordinator of the Auto-ID Labs network and directs about 5 Ph.D.’s. PhD from ETH Zurich in 2004, M.Sc (Diplom-Informatiker Univ.) in computer science and psychology from Univ. of Munich 2001, MIT Sloan Visiting Fellow in 2000. Michahelles has published 50+ papers in international journals, conferences and scientific workshops. Program chair of the Internet of Things Conference (IoT2010) in Tokyo, Japan in November/December 2010. Research interests Applications: mobile information systems, change of user behaviour, transfer to commerce generating business value Assessment and implementation Technologies : RFID, NFC, Barcode, Sensor- and localization fmichahelles@ethz.ch / Friday, November 26, 2010 Promises of the Internet of Things in retail – for brands and consumers / F. Michahelles 2 Information and Real world are separated today Friday, November 26, 2010 Promises of the Internet of Things in retail – for brands and consumers / F. Michahelles 3 The Internet of Things Friday, November 26, 2010 Promises of the Internet