某咨询中国callcenter外包投资项目咨询报告.pptxVIP

ENTRY FOR PROFITTRANS-COSMOS INC. CHINA ENTRY STRATEGY PRESENTATION;AGENDA;;CHINA IS BECOMING A HIGHLY DYNAMIC CC MARKET;CC OURSOURCERS ARE EMERGING BUT STILL EXPLORING (I);Currently, only low-price/standard service vendors are profitable Utilization, and therefore, long-term customers, is the key for profitability However, high-priced outsourcing solutions not widely accepted by the market But in the long-run, we believe high-end services will be valued by customers We are encouraged by recent positive news on clients’ long-term commitments to high-end outsourcers With China’s pending WTO Entry and continued economic growth, we believe it’s the direction High-end outsourcers can win the game by aggressively establishing long-term client base, and targeting various outsourcing opportunities along the value chain Five successful strategies identified for new customer development Telemarketing and value-added information service most likely to be outsourced;TCI SHOULD PARTNER WITH RIGHT LOCAL CC OUTSOURCERS;EC: ONLY SOFTWARE FIRMS AND SIs WORTH PURSUING;TCI-TJ: RSTRUCTURING AND BUILDING STRATEGIC ALLIANCES;;CC MERELY A BUSINESS PRACTICE BEFORE 1997;Higher telecom penetration;CC INDUSTRY WILL REACH 330-370 K SEATS IN 2010;TOP-DOWN APPROACH REVEALS A PROMISING END GAME;REDUCING TELECOM CHARGES WILL BOOST FIXED-LINE ADOPTION;TELECOM IS THE MOST SIGNIFICANT CC USER NOWBottom-up Analysis;EXPERT OPINIONS REVEAL A MARKET OF 145,000 IN 2004;;CHINA CC USER BASE VERY DIFFERENT FROM U.S.;;THREE CRITERIA TO DISTINGUISH CORE AND NON-CORE AREA;;;ADMIN-DRIVEN SEGMENT: MOST IMPORTANT FOR NOW;HOWEVER DEMAND EXPECTED TO FLUCTUATE IN THE FUTURE;UNIQUE THREE-TIER DECISION MAKING PROCESSSystem Integrators Should Put Efforts to All;OUTSOURCING ALMOST NEVER AN OPTION FOR ADMIN-DRIVEN COMPANIES;SERVICE-ORIENTED SEGMENT: A DRIVER FOR LONG-TERM CC PENETRATION;MORE INDUSTRIES ARE LIKELY TO ADOPT CC OVERTIME;COMPANIES QUITE SELECTIVE ON CC USAGE;VERY CAUTIONS ON CC OUTSOURCING;GENERIC SERVI