2016年全球汽车色彩流行度报告（英文版）_市场营销_汽车行业大市场分析_doc可编辑版.docxVIP

AXALTA COATING SYSTEMS Global Automotive 2016 Color Popularity Report 37%28% SOLID WHITE 37% 28% SOLID WHITE 9% PEARL WHITE 18% 3% SOLID BLACK 15% EFFECT BLACK 11% 11% 6% 6% 6% 3% 1% 1% Global Automotive 2016 Color Popularity Report White wins for the sixth consecutive year and a rise for gray among 2016 global highlights Axalta Coating Systems proudly presents the 64th edition of its Automotive Color Popularity Report. Axalta’s comprehensive report provides an in-depth review of automotive color popularity both by geography and vehicle type. For the sixth consecutive year, white leads in global popularity. At 37 percent worldwide, it is up two full percentage points from 2015. Asia favors white more than any other region; at a remarkable 48 percent, white appears on almost one of every two vehicles there. Black, still at 18 percent, remains the second most popular color. In Axalta’s years of color popularity reporting, black has only been the most popular color in one region: Europe. Black was the top choice from 1987 through 1997, except for 1995 when blue was the prevailing choice in Europe. Silver, overtaken by white as world number one in 2011, continues to slide globally coming in at only 11 percent. Conversely, gray continues a gradual climb and is up a full percentage point and tied with silver as the world’s third most popular color. Gray leads silver in popularity in Europe (by six percent), North America (five percent), and South Korea (seven percent). As the top three positions demonstrate, neutrals remain most popular. However, in terms of bold colors, North America is the most popular region for red (10 percent), while Russia and Europe prefer blue (each at nine percent). Yellow/gold is again most popular in Asia (four percent). As a global color leader, Axalta has been at the forefront of automotive color design and trends for decades. Axalta convened the first-ever Color Advisory Committee to craft colors specifically for cars in 1926. Today, Axalta’