皖北地区旅游市场营销策略研究.docVIP

- .. - -可修编. - -- - . -考试资料- 本科毕业论文〔设计、创作〕 题 目：皖北地区旅游市场营销策略研究 Tourism Marketing Strategy Research in NorthernAnhui Region 学生： 腾腾 学号： 0906552 所在院系： 三联学院 专业： 市场营销 入学时间： 2021 年 9 月 导师：职称/学位： 讲师/ 导师所在单位： 三联学院工商管理系 完成时间： 2021 年 5 月 皖北地区旅游市场营销策略研究 摘要：皖北地区有着丰富的自然旅游资源和历史文化旅游资源，市场前景广阔，潜力巨大。在市场经济开展日趋成熟的今天，市场营销对旅游产业的开展起到了非常重要的作用。如何通过市场营销挖掘皖北旅游市场的潜力，提高皖北旅游的整体形象，促进皖北旅游市场整体性区域的形成，是当今皖北旅游市场的开展重点。目前，皖北旅游市场在营销中存在着营销理念落后、营销产品定位不清晰甚至是错误、营销策略缺乏完整性和实践性、品牌形象不完整等问题，针对这些问题，为皖北旅游市场营销提出可行的营销实践策略。 关键词：皖北、旅游市场、市场营销、营销策略 Marketing Strategy Research on the Tourism Market of Northern Anhui Region ? Abstract: Northern Anhui region, boasting of rich natural tourism resources and historical and cultural tourism resources, has a good market prospects and great potential. With the maturing of market economy, marketing plays a very important role in the development of tourism industry. And the development of current Northern Anhui tourism market shall focus on digging the potential of Northern Anhui tourism market through marketing; on promoting the overall image of Northern Anhui tourism; on pushing the formation of the integral area of Northern Anhui tourism market. Now, there are many problems in Northern Anhui tourism market, such as the marketing idea lags behind; the product position is not clear and even wrong; its marketing strategies are not perfect and practical; the brand image is not plete, etc,. This paper explores the above mentioned questions, and proposes feasible marketing practice strategy for Northern Anhui tourism market. Key Words: Northern Anhui、 Tourism Market 、Marketing,、Marketing strategy 目 录 TOC \o 1-3 \h \z \u 第一章绪论