新整理大学英语考试模拟卷.docVIP

大学英语考试模拟卷 本卷共分为1大题50小题，作答时间为180分钟，总分100分，60分及格。 严格遵守考试纪律，维护考试秩序！ 一、单项选择题（共50题，每题2分。每题的备选项中，只有一个最符合题意） 1.Which of the following rifles best reflects the main focus of the passage A．A Survey of Three Mexican American Families at Work in Texas.B．Innovative Career Women: Effects on Family Unity.C．Changes in the Lifestyles of Migrant Mexican-American Families.D．Farming of Family: The Unavoidable Choice for Migrant Farm Workers. 参考答案：Ceffect 此处是动词，意为：“产生”、“带来”。技术是人类知识的应用，目的在于帮助人们利用和改造环境(第二段第五句)。技术使我们获得更多的生存技巧、并发出更多的能源，但这不是技术的最终目的(ultimate goal)，充其量不过是手段而已，是人们适应、发展和改造环境、促进社会发展的手段(参考第二段倒数第二句)。 2.Person-to-person sale failed to meet the need______. A．when the Industrial Revolution startedB．when goods began to be produced in great quantitiesC．because trains replaced men in carrying goods aroundD．as attention was shifted from distribution to production 参考答案：B选项B的意思为：“当货物批量生产时”。第二段第一句指出，19世纪工业革命以后，产品的批量生产使得面对面的推销方式(person-to-person selling)在推销大多数产品时跟不上需要了，虽然这种方式此前曾行之有效。随着火车(rail)和公路的建设，批量集散货物成为现实，面对面的销售显得极为缓慢且成本高，同时，继报纸、杂志等媒体(mass communication)后，收音机、电视机相继问世，使大量的销售进一步成为现实。广告只不过是花钱利用各种大众传媒的时间和版面完成销售或推销的目的。 3.The last paragraph is mainly about______. A．the cost of advertising a productB．the effect of advertisement on peoples livesC．the benefits advertisement bringsD．various media for advertising products 参考答案：C本句意为：“广告的益处”。第四段指出，广告在给生产者带来批量销售的方式的同时，也为消费者带来许多利益。本段第二、三、四句分别从产品价格、市场信息、传媒价格三方面说明了广告给消费者带来的利益。 4.By saying that the decision is the prospects, the author means______. A．advertisement often persuades people to buy what they dont really wantB．advertisement can never really influence peoples ability to decideC．whether to buy an advertised product is up to the would-be customerD．the effect of an advertisement on the public is difficult to determine 参考答案：C意为：“买不买做广告的产品取决于消费者”。该句可译为：“决定权在消费者手里。”第三段旨在说明广告的作用：说服、劝诱消费者购买某种商品，如此而已，因为，买不买是消费者的事。prospect 在此意为：(可能的)顾客、(潜在的)消费者。 5.From the last sentence of the second paragraph we learn______. A．advertising is no differen