《旅游管理专业英语》（第二版） 讲义 Lesson06 Expectancy theory of motivation.docVIP

Expectancy theory of motivation Victor Vroom proposed the Expectancy theory of motivation. This theory is basically an attempt to come up with a model of how people would rationally decide whether or not to be motivated to pursue a particular course of action. The three main factors of this theory are Valence, Expectancy, and Instrumentality. Valence is the importance placed upon the reward. Expectancy is the belief that efforts are linked to performance. Instrumentality is the belief that performance is related to rewards. For example a salesmans expectancy is his belief that more number o