《旅游管理专业英语》（第二版） 讲义 Lesson15 Lesson 15.docVIP

PAGE PAGE 248 Lesson Fifteen Text Business Research Notes Vocabulary Comprehension Discussion Exercises Translation Writing Further Reading Case Study of EuroDisney Terms hypothesis model Profile Chuck Gee References Text Business Research 1. Business Environment During the last two decades, we have witnessed drastic changes in the business environment. Emerging from a historically economic role, the business organization has evolved in response to the social and political mandates of national public policy, explosive technology growth, and continuing innovations in global communications. These changes have created new knowledge needs for the manager and new publics to consider when evaluating any decision. Other knowledge demands have arisen from problems with mergers, trade policies, protected markets, technology transfers, and macroeconomic savings-investment issues. The trend toward complexity has increased the risk associated with business decisions, making it more important to have a sound information base. Each of the factors listed below, which characterize the complex business decision-making environment, demands that managers have more and better information on which to base decisions: There are more variables to consider in every decision. More knowledge exists in every field of management. Global and domestic competition is more vigorous, with many businesses downsizing to refocus on primary competencies, reduce costs, and make competitive gains. The quality of theories and models to explain tactical and strategic results is improving. Government continues to show concern with all aspects of society, becoming increasingly aggressive in protecting these various publics. The explosive growth of company sites on the World Wide Web and company publications via desktop and electronic publishing have brought the prospect of extensive new arrays of informa