绚丽花纹模板Quebec’s State of the Online Nation.pptxVIP

Quebec’s State of the Online Nation;Table of contents;What’s different in Quebec;1. Who’s online in Quebec?;+ 17 % in 2 years;French A25-54 represent 52% of active online population, 54 % des pages vues et 51 % du temps passé en ligne;comScore;2. What does media time spent look like in Quebec?;;;NADbank 2001 and 2008, French Canada;3. Is online imperative in Quebec?;Internet Imperative;;Internet Imperative;Internet Imperative;Internet Imperative;Internet Imperative;4. What does our behaviour look like?;Principal news source (the first) for Quebecers, Janvier 2009;;;;;Is language a barrier?;What else;5. What about Web 2.0?;Are Quebecers using social media?;Collaborative Web’s Reach;Collaborative web’s time spent;Source: Cefrio, NETendances Vol1-1 2010;Frequency and participation;What about blogs?;Source: Cefrio, NETendances Vol1-1 2010;Microblog use in Quebec by age (2010);Microblog use frequency in Quebec (2009-10);Social networks brands;Social networks brands;6. Ad spend online by media in Quebec?;IAB Canada:?Online Ad Spend 1998-2010;Ad Spend in Canada 2004-10;Ad Spend in Quebec 2004-10;Agency-Publisher relationship ;Ad pricing in Quebec;Agency Rate Card;Exclusivity;Agency Publisher creativity;The sales rep in Qc;7. How’s display advertising different in Qc?;Are CTRs different in Qc?;Average CTRs in Qc;8. How’s Video different in Qc?;Almost half of Quebecers consume traditionnal media online;Traditional media consumption online;Online video and photo usage;9. How’s seM different in Qc?;;10. How’s Video gaming different in Qc?;In Quebec the M/F split is much tighter than in the rest of North America;Age of players in Quebec