体验商务英语综合教程3中文双语对照版.pdf

实用标准 体验商务英语综合教程 3 第二版 双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产， 或者正在考虑 这么做。美国的皮革商品制造商蔻驰（ Coach）就是一个经典的例子。在过去的 五年中， 它通过仅在低成本市场生产来提升毛利率 。在 2002 年的 3 月，它关闭 了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部 外包 。 Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyos Japanese licence for ten years. This meansthat almost half of Burberrys sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the groups European-made products. 巴宝莉 （Burberry ）在亚洲持有许多 许可授权安排 。2000 年它决定给日本三 洋公司的特许授权延长十年。 这意味着按零售价计算巴宝莉几乎一半的销售额将 是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产 文案大全 实用标准 品。 Sanyo is nowreacting to this demandfor a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyos Ginza, where it sells Burberry products imported from Europe. 为了应对这种对巴宝莉在亚洲工厂所生产产品的需求， 三洋公司在东京银座 开设 旗舰店 ，出售从欧洲进口的巴宝莉产品。 In interviews with the FT, manyexecutives say the top luxury brands will continue to be seen, particularly in Asia, as European. Domenico De Sole of Gucci says: “The Asian consumer really does believe - whether its true or not - that luxury comes from Europe and must