Mckinsey方法论产品生命周期管理.pptxVIP

CONFIDENTIAL;Today′s discussion;;LCM requires a commercial mindset;LCM requires a commercial mindset;LCM requires a commercial mindset;LCM requires a commercial mindset;LCM requires a commercial mindset;The life cycle can be divided into three phases;Best practice targets for ”launch” phase;;;;;;Publication volume is important in differentiating drug products;;Best practice targets for ”extend” phase;;Examples of product extensions;;;Sustained results with proactive Life Cycle Management – example Voltaren;Increasing challenge to maintain KOL network demands focus;Retaining and motivating top talent over years requires more than money;Best practice targets for ”sustain” phase;5 key competitive levers to maximize late life cycle NPV;Internal barriers to address lifecycle extensions;Non-traditional skills needed in late Life Cycle Management;Today′s discussion;Design principles;;Life cycle thinking should be part of the early development tollgate decisions;A good LCM plan considers a broad range of strategic initiatives;Create quality standard overall and within the LCM plan;Life cycle plan – annual portfolio review post launch;Life cycle plan – annual portfolio review post launch – cont.;Life cycle management team – example;Today′s discussion;