Oracle商务智能精华介绍 .pptxVIP

Business Intelligence Applications The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.BI and Performance Management Consistently the Top IT and Business Priorities Worldwide“… the most important technology in 2007 is Business Intelligence”Finance’s Top Area of ImportanceSources: CIO Insight, “The Future of I.T.: Whats on Tap for 2007 and Beyond,” January 16, 2007; IBM Business Consulting Services, “The Global CFO Study 2005” Business Intelligence Drives Increased Effectiveness in every Business FunctionFinancial AnalyticsSales AnalyticsReal-time view of financial condition and drivers of cost and profitabilityImprove pipeline visibility and forecast accuracySupply Chain AnalyticsService Contact Center AnalyticsOptimize supplier sourcing, supplier performance, and inventory levelsConvert service calls into sales through enhanced cross-sellingHR / Workforce AnalyticsMarketing AnalyticsUnderstand what drives employee productivity and org. performanceReal-time visibility into campaign execution, results, and ROI Insert Picture HereOur MissionMaking our software a source of continual competitive advantage for our customersBetter InformationBetter Results 9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。10、市场销售中最重要的字就是“问”。11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。Our Approach to BI ApplicationsPre-Build Applications to reduce complexity and