价值链讨论会.pptx

VALUE CHAIN WORKSHOP价值链讨论会Background, Methods and Management Principles背景，方法和管理原则July 2005 2005年7月Canada, November 1999WORKSHOP OBJECTIVES讨论会目标To develop deeper understanding of value chains in the global food system发展对于在全球食品系统中价值链的更深层的理解To address value chain project design and formation从事价值链计划的设计和形成To develop value chain program and project management skills发展价值链项目和计划管理技术Canada, November 1999CONTENT内容 Part 1: General introduction on value chain development 部分1：总体介绍价值链发展Part 2: Principles of value chain project development 部分2：价值链计划发展原理Part 3: Cases and critical success factors 部分3: 案例和重要成功因素Canada, November 1999PART 1GENERAL INTRODUCTION ON VALUE CHAIN DEVELOPMENT部分1：总体介绍价值链发展Canada, November 1999CHANGES IN THE GLOBAL FOOD SYSTEM全球食品系统的改变Fundamental shiftspluriform consumersconsumer drivenmarket accessindustry responsibilitysustainable solutionsReaction industryconcentrationadded valueinternationalisationnew technologyco-operationChain reversalMass individualisationCanada, November 1999CHANGES IN THE GLOBAL FOOD SYSTEMChainreversalconsumerproducertraderetailtraderetailPresent market pull long term chain orientedPast product push short term linkage orientedconsumerproducerCanada, November 1999CHANGES IN THE GLOBAL FOOD SYSTEMChanging structureproductionproductsdistributionCanada, November 1999PT: SPIUK: IGDNL: ACCJapan: Tie-upfood chainCanada: AFCThailand:Supply ChainFresh ProduceUS: ECR and EFREurope: ECRBrazil: PensaAustralia: Supermarket to AsiaWORLD-WIDE ATTENTION FOR CHAINDEVELOPMENTDK: FOTEK/MAPPCanada, November 1999Retail activities零售活动CHANGES IN THE GLOBAL FOOD SYSTEM全球食品系统的改变Branding商标Internationalisation国际化Interactive home shopping交互式家庭购物Retail strategy零售策略Developing shop floor brand发胀购物层商标Investments in the supply chain投资供给链Mass marketing大规模销售Direct customer relationships 直接客户关系Brand integrity and brand culture商标完整和商标文化Canada, November 1999CHANGES IN THE GLOBAL FOOD SYSTEM全球食品系统的改变Demands retailers 需求零售商Supply certainty供给确定性Just-in-time 正好及时Consistent pr