医疗行业企业核心职能发展与应用 .pptx

企業核心職能發展與應用為何要研究職能並加以應用？將企業文化、經營理念、政策等價值觀融入經營管理機能應用職能提升HR在人力資本的管理品質將企業文化融入組織成員（醞釀、培養與成長）建立企業內部人力管理一致管理標準02/20/992統一超商的企業文化延續統一的經營哲學誠實、苦幹、追求卓越重視商品、服務、衛生、清潔重視組織和諧與倫理品德操守第一、績效次之重視基層管理與業務經歷的養成重視團體績效重視人才培育中國式的管理模式知識管理-知識的迴旋(Spiral of Knowledge)隱性知識企業文化、信念價值社會化內化制度應用文獻、故事核心職能整合表達報告綱要：職能的意義職能的發展方法（Spencer’s model）職能的應用甄選面談人才庫管理02/20/993Definition of a CompetencyIs an underlying characteristic of an individual that is causally related to criterion-referenced effective and / or superior performance in a job or situation.Underlying characteristic means competency is a fairly deep and enduring part of a person’s personality and can predict behavior in a wide variety of situation and job tasks.Causally related means that a competency causes or predicts behavior and performance.Criterion-referenced means that the competency actually predicts who does something well or poorly.02/20/99Lyle M. Spencer, Jr.Competence at work(1983), John Wiley Sons, Inc.NY USA4Underlying characteristic of an individual’s competency高CertificationWork experienceManagerial skill觀察與定義的容易程度Self-Concept, attitudes, valueTrait, Motive低02/20/99Iceberg ModelConsulting Model6Causal RelationshipsCompetencies always include an intentmotive or trait force which cause action toward an outcomee.g. knowledge and skill competencies invariably include a motive, trait or self-concept which provides the drive or push for the knowledge or skill to be used.Behavior without intent doesn’t define a competencye.g. management by walking aroundCausal flow model can be used to do behavioral analysis9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。10、市场销售中最重要的字就是“问”。11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。Causal flow modelIntentActionOutcomePersonalCharacteristicsBehaviorJob Per