浅析零售行业事业层策略.pptx

Business-Level Strategy;;Business-Level Strategy;Core Competencies and Strategy;Key Issues of Business-Level Strategy;The Central Role of Customers;策略事業單位的確認;Managing Relationships With Customers;Managing Relationships With Customers;顧客分析;Customers;企業服務的對象是誰? (WHO);Market Segmentation: Consumer Markets;Market Segmentation: Industrial Markets;目標顧客想要什麼?(WHAT);Types of Business-Level Strategies;競爭策略的選擇;;產品/市場/核心能力/競爭策略;Cost Leadership Strategy;Cost Leadership Strategy;How to Obtain a Cost Advantage;Product features Performance Mix variety of products Service levels Small vs. large buyers Process technology Wage levels Hiring, training, motivation;;Questions Leading to Lower Costs;Cost Leadership Strategy and the Five Forces of Competition;Cost Leadership Strategy and the Five Forces of Competition;Cost Leadership Strategy and the Five Forces of Competition;Cost Leadership Strategy and the Five Forces of Competition;Cost Leadership Strategy and the Five Forces of Competition;Major Risks of Cost Leadership Strategy;Differentiation Strategy;Differentiation Strategy;Differentiation Strategy;How to Obtain a Differentiation Advantage;Factors That Drive Differentiation;;Differentiation Strategy and the Five Forces of Competition;Differentiation Strategy and the Five Forces of Competition;Differentiation Strategy and the Five Forces of Competition;Differentiation Strategy and the Five Forces of Competition;Differentiation Strategy and the Five Forces of Competition;Major Risks of Differentiation Strategy;Major Risks of Differentiation Strategy;Focused Business-Level Strategies;Factors That May Drive Focused Strategies;Major Risks of Focused Strategies;Advantages of Integrated Strategy;Benefits of Integrated Strategy;Major Risks of Integrated Strategy;;Holiday Inn個案;基本競爭策略的實施條件;事業層投資策略;;;;;;;衰退期競爭強度的研判;衰退產業的策略選擇