链家地产发展简介P24.pptx

链家地产在中国Homelink in China链家地产是中国领先的不动产服务提供商，致力于为客户提供优质的房地产经纪、金融及资产管理等服务，让每一位消费者都能在链家愉悦的找到一个家。业务范围：横跨华北、东北、华东、西南等经济区，并仍不断扩大服务区域。规模：1000余家直营连锁门店和26000多置业顾问，2012年销售额超过1100亿元，佣金额超过33亿元。Homelink is the leading real estate service providers and engages in providing such high quality services as real estate agent, financial and capital management, etc. Homelink will satisfy each consumer to find a house in Homelink cheerfully. Business ranges across such economic areas in North China, Northeast China, Eastern China and Southwest China, etc and is still expanding. Until 2012, Homelink owns more than 1000 regular chain stores, more than 26000 staff. Annual sales exceed RMB 110,000,000,000, the commission charges exceed RMB3,300,000,000. 链家愿景“行业的领导者”让不动产服务业走进殿堂链家使命对社会：链家建立一个有远大抱负，操守自律，勇于创新，智慧管理的现代服务品牌。对房地产交易客户：链家有能力并且渴望具备能力去给客户提供愉悦的不动产服务。对房地产经纪行业：链家将提供海量、准确、标准、有深度、使用便捷的不动产资讯。对房地产经纪人：链家帮助和鼓励经纪人用美好人性(诚实\正直\友善)来共同创造和分享属于平凡人的尊严和非凡成就。链家价值观客户至上：我们知道链家的存在对有房地产需求的客户来讲，意味着我们是值得信赖和依靠的。 诚实可信：我们可以没有聪明的脑袋、漂亮的脸蛋、绚丽的背景，但我们诚实，我们让人信任。 团队作战：我们正是因为自认在竞争中很弱小才走到一起，只能彼此依靠、彼此关照才能强大。 拼搏进取：我们不掌控任何稀缺资源，唯有比别人更努力才能取得成功。Homelink valueCustomer first: we understand the existence of Homelink means it worth trustworthy and relied on for those customers who have real estate demand.Honesty and credibility: we have no clever mind, beautiful face and powerful background, but we are honest and credible.Team work: We come together because we believe we are weak in competition. We will become powerful only if we depend on each other and look after each other.Struggle ahead: we do not control any scarce resources. We can only meet with success by making greater efforts than others.数字看链家链家地产未来发展Future development of Homelink存量房市场未来发展Future development of housing inventory market未来5-10年，全国存量房年佣金规模将达3000-4000亿，北京存量房年佣金规模将达200亿。2015年中国住房抵押贷款将超16万亿，潜购需求依然旺盛，20-49岁之间比重接近60%。In the future 5 to 10 years, the annual commission scale of national housing inventory and Beijing housing inventory will respectively reach 300,00