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2005 The University as BusinessA number of colleges and universities have announced steeptuition increases for next year much steeper than the current,very low, rate of inflation. They say the increases are needed becauseof a loss in value of university endowments heavily investing in common 1 stock. Iam skeptical. A business firm chooses the price that maximizesits net revenues, irrespective fluctuations in income; and increasingly the 2 outlookof universities in the United States is indistinguishable from those of 3 business firms.The rise in tuitions may reflect the fact economic uncertainty 4 increases the demand foreducation. The biggest cost of being
2005 The University as Business
A number of colleges and universities have announced steep
tuition increases for next year much steeper than the current,
very low, rate of inflation. They say the increases are needed because
of a loss in value of university endowments heavily investing in common 1 stock. I
am skeptical. A business firm chooses the price that maximizes
its net revenues, irrespective fluctuations in income; and increasingly the 2 outlook
of universities in the United States is indistinguishable from those of 3 business firms.
The rise in tuitions may reflect the fact economic uncertainty 4 increases the demand for
education. The biggest cost of being
in the school is foregoing income from a job (this is primarily a factor in 5 graduate
and professional-school tuition; the poor ones job prospects, 6 the more sense it makes to
reallocate time from the job market to education,
in order to make oneself more marketable.
The ways which universities make themselves attractive to students 7 include soft
majors, student evaluations of teachers, giving students
a governance role, and eliminate required courses. 8 Sky-high tuitions have caused
universities to regard their students as customers. Just as business firms sometimes collude to shorten the 9 rigors of competition, universities collude to minimize the
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