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Chapter 8 Good Destination Management
Text A Good Destination Management
Activities:
1. Decide whether the following statements agree with the information given in the text.
_____(1) Previously, destinations tended to focus mainly on promotion to maximize visitation.
_____(2) All the tourism organizations have started to appreciate the need to better manage
the whole visitor “experience”.
_____(3) Pursuing visitor numbers alone can be more economically, environmentally and
socially beneficial to tourism organizations.
_____(4) The network of local tourism businesses (hotels, attractions, transportation services,
service providers such as guides and equipment rentals, restaurants, etc.) is a significant part
of a destination.
_____(5) The environment of a destination must meet the expectations of visitors or they will
return or recommend.
2. Fill in the blanks with proper words to complete the following statements.
(1) All are________ and a destination is the most successful when it has all six areas working
well and in balance.
(2) Destination management agencies help visitors get information from a wide___________
of sources.
(3) The key in this area is understanding what your targeted consumers are seeking and the
___________they wish to fulfill.
(4) Visitors are expecting to have a good experience and the people they meet, particularly in
tourism businesses, must be welcoming and__________ .
(5) Destination management agencies can work on programs to help_________ the working
skills, professionalism and hospitality in the local communities.
3. Questions for discussion.
(1) What does the development of a sustainable destination always focus on?
(2) What can the success of tourism organizations translate into?
(3) What is destination management?
(4) What would the visitors need to get the most out of their visits both at the planning stage
and while they are on a short break or holiday?
(5) Why do t
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