世界顶尖级人力资源大学—康奈尔大学snell教授人大演讲.pptxVIP

Competing through Knowledge:The Human Capital ArchitectureScott A. SnellCornell University393 Ives HallIthaca, NY 14853(607) 255-4112scott.snell@“You can get capital and erect buildings, but it takes people to build a business.” Thomas J. Watson, IBMIBMDid IBM forget? $168 billion (Tobins Q = 2.1) Hardware, software, and services Nobel prize-winning scientists 3,768 patents (1993-1995)What’s Happening Today? Industry Changes Globalization Information technologyNeed for… Organizational agility Speed Innovation CostNew Business Equation Knowledge-based strategies Core competencies Innovation External partnershipsLeading to…Core Competence……is a bundle of skills and technologies that enables a company to provide a particular benefit to customers. Hamel and Prahalad, 1994 Core Benefit toCompetence CustomerSONY Miniaturization PocketabilityFEDERAL EXPRESS Logistics On-time deliveryHONDAEngine design/mfg. Reliable performanceMOTOROLA Wireless technology Untethered comm.Core Competence……is a bundle of skills and technologies that enables a company to provide a particular benefit to customers. --Hamel and Prahalad CRITERIA valuable unique extendable learning LEARNING = (experience x challenge)Processes Benefits VALUE = CostsKnowledgeCompeting Through People Identify develop core skills Integrate diverse activities Respond with agility speed Empower action InnovateRelationshipsTechnologies UNIQUE = (social complexity + causal ambiguity) PROCESSES - customer segmentation - just-in-time (hrs) - mass customization - build to order (AIM) - ROIC metrics - experimentation “Virtual Integration”Leading to… KNOWLEDGE - customer - technology - operations - managing Value Uniqueness Learning TECHNOLOGY - Premier pages - software installation - TPM triggers (parts, service) - customer purchasing systems“A low-value product can be made by anyone anywhere. When you have knowledge no one else has access to --that’s dynamite. We guard our intellectual a