中国石化公司发展非油品业务的现状分析与策略研究.pdf

Abstract The gas station is a place of passing products and services, and the focus of the oil companies compete with each. With Chinas WTO entry, foreign oil companies give a huge impact and challenge to the Chinese oil companies with single business model. Affected by the financial crisis and the oil price management approach, todays domestic oil market showing a different situation, a fully competitive era has come. How to expand sales operations under the new pricing mechanism, changing marketing strategies, and increase market adaptability, has become a sales issue for enterprise. Therefore, the future competition in the oil market will translate into price competition and diversification of strategic competition. This paper based on analyzing the domestic oil market, used diversification theory as a guide, while drawing on the successful experience of foreign non-oil business, giving the development of non-oil business strategy of China Petrochemical Corporation and management model design. In this paper, firstly grasp some basic theory for non fuel service. Secondly, I try to analyze the state of the non fuel service in the Sinopec, and then comprehensively study the building of business model and the problems in the management support system of business model. Thirdly, I make some suggestion for the Sinopec to improve and standardize the new business model, such as setting up a new business model to improve the non fuel service in the Sinopec; Finally, I show fulfillment and the supporting measures. Theoretical part of this article refers to the financial and strategy books, non-oil business in