链家营销策略及分析.pdfVIP

链家营销策略及分析 摘要 随着我国房地产市场、格外是二手房市场的迅速进展，作为加速房地产交易的房产经纪行业也进入了迅猛 进展期，且房地产经纪机构之间竞争愈演愈烈。截止到2017年，我国房地产经纪类单位已经超过8万家，而从事房 地产的人员也已经达到150万，产值千亿不止。面对如此大的竞争，如何提升自己的市场占有率，如何为客户提供 更大的价值，这是链家不得不考虑的战略性问题。本片文章根据链家公司服务营销SWOT分析等进行营销水平策 略分析，加强公司治理与营销。 关键词 ：房地产经 服务营销 链家营销 营销策略 Abstract With the rapid development of Chinas real estate market, especially the second-hand housing market, the real estate brokerage industry as accelerating the real estate trade has entered a rapid development stage, and the competition among the real estate brokerage institutions is becoming more and more intense. By 2017, China had more than 80,000 real estate brokerage units, and the number of people engaged in real estate has reached 1.5 million, with an output value of more than 100 billion yuan. Facing such a big competition, how to improve our market share and how to provide greater value for customers is a strategic problem that chain companies have to consider. This article is based on the analysis of marketing level strategy based on the SWOT analysis of your companys service marketing and marketing, and strengthen the management and marketing of the company. Keywords ：Real estate economic service marketing Chain marketing marketing strategy 目录 摘要 1 Abstract2 前言 3 一.服装营销的相关概念及其研究现状 4 （一）服务营销的概念2 （二）房地产经济理论3 （三）房地产经济服务营销的国内外研究现状3 1.国外研究现状4 2.国内研究现状4 3.课题研究意义……………………..…………………………………………………..4 4.研究方法………………………………………………………………………………..4 （四）客户满意理论5 （五）客户关系管理理论5 二.我国房地产经济行业的服务营销发展现状以及趋势 5 （一）我国房地产经济行业现状5 （二）我国房地产经济行业营销特点6 （三）我国房地产经济行业营销未来发展趋势6 三．链家公司服务营销SWOT分析7 （一）链家公司概况7 （二）链家公司服务营销优势7 （三）家公司服务营销劣势7 （四