大学生创业规划--买卖旧书.pdfVIP

创业计划书 -- 网上大学生书籍交易交流平台 班级：金融 085 组长：金毅 组员：贺骁 雷淼 李元峰 张梦丹 目录 一、 执行总结· ············································4 1. 创意背景和项目简述· ································4 2. 创业机会概述· ······································4 3. 目标市场的描述和预测· ······························4 4. 盈利能力预测和预计能提供的利益· ····················5 二、产业背景和项目概述· ···································5 1. 详细的市场分析和描述· ·······························5 2. 公司项目概述· ·······································6 三、市场调查和分析· ·······································6 1. 目标市场顾客的描述与分析· ···························6 2. 市场容量和趋势的分析、 预测··························7 3. 竞争分析和各自的竞争优势和劣势· ·····················7 4. 估计的市场份额和销售额· ·····························9 5. 市场发展的走势· ·····································9 四、公司项目战略· ·········································9 1. 各阶段的发展战略· ···································9 2. 通过项目战略来实现预期的计划和目标· ················10 3. 制定公司的营销策略· ································10 五、总体进度安排· ········································10 1. 收入来源· ··········································10 2. 收支平衡点和正现金流· ······························11 3. 市场份额· ··········································11 4. 产品开发介绍· ······································11 5. 融资方案· ··········································12 六、关键的风险， 问题和假定· ······························12 1. 关键的风险分析· ····································12 2. 应急计划· ··········································13 七、团队管理·············································13 八、假定项目能够提供利益· ·······················