爱奇艺自制剧的发展模式研究.docVIP

PAGE PAGE 18 爱奇艺自制剧的发展模式研究 摘要 自制剧作为视频网站的辅助部分的存在，不仅保证了视频的独家性，节约了高额的影视版权费用，也有利于塑造网站品牌形象、避免同质化竞争，形成自产自销的盈利模式，满足客户与观众的个性化需求，是未来我国视频网站发展的必然趋势。网络自制剧还具有一定的聚集效果，使受众形成自己的圈子，并进行互动。网络自制剧的发展也引起了学术界的重视和研究，越来越多关于自制剧的研究课题出现，但是都仅限于对网络自制剧整体进行的研究，甚少有对某一个视频网站做的针对性的研究，这可能与视频网站都处于旗鼓相当的阶段有关，但随着视频网站的不断经营爱奇艺作为视频网站当中的佼佼者的身份也立刻突显出来。爱奇艺作为近几年发展最快的视频网站之一，他的成功虽然存在偶然可是也有必然因素，是什么让爱奇艺网络自制剧挤身一流视频网站？他的经验是否可以进行可操作的复制？给我们又带来了怎样的启示？ 本文将以具有代表性的业内龙头爱奇艺为例，总结归纳视频网站自制剧发展过程中的优势与不足之处，提出对视频网站自制剧未来发展的建议。 关键词网络自制剧；爱奇艺 ；发展 ON STUDY ON THE DEVELOPMENT MODE OF IQIYIMADE DRAMA ABSTRACT Self-made drama as a secondary part of the video site of the existence, not only to ensure that the video of the exclusive, saves the high cost of film copyright, also contributes to shaping website brand image, to avoid the homogenization of competition, self-produced self marketing profit pattern formation, meet individual needs of customers and the audience, is the inevitable trend of the future of Chinas video website development. Network homemade drama also has a certain aggregation effect, so that the audience to form their own circle, and interact. Homemade network drama development also caused the attention and research of academic circles, more and more about self-made drama research topic, but are limited to a homemade drama as a whole research on the network, very few have targeted research on a video sites do, this may and video sites are in comparable stages, but with the identity of the video site will continue to operate iqiyi leader as video website immediately apparent. Fantastic art as one of the fastest development in recent years of video website, his success although there are accidental but also have an inevitable factor is what makes iqiyi network self-made drama squeeze first-class video website? His experience can be actionable copy? Give us what kind of inspiration? The to have a representative of the industrys leading iqiyi, for example, summarized video website homemade drama in the development process o