贸易营销培训课件.pptxVIP

Chapter 3;Warm-up discussion: Where do you usually buy goods? Why? Where can you buy? What is marketing? Marketing is often simply viewed as advertising and selling. Marketing is much more than this and includes conducting market research, market segmentation, branding, pricing, promotion, distributing, selling the product and customer services . ;How to sell your products?;1. Market research;How to analyze information?;Sentence patterns;phrases;A: I went over the _1_ in the market research report. If you compare it with our survey of _3_, there’s only one conclusion… B: What’s that? A: It seems this market is _4_. When our product was marked up at a higher _5_, our sales after product launch were lower than low. At a _6_ introductory price, we landed more sales. B: So, we should start low? A: I think that would be a good idea. Price is an important _7_ in our market, so we can use it to build our _8_. If our customers get hooked on the _9_, they’ll buy and become more _10_. Later on, when we hit a _11_ and after our _12_ is sold on our products, we can _13_. B: That sounds like a really clever _14_. A: This is a very _15_. We’ve got to come up with a few clever strategies in order to keep our place on top. B: I think our main strength is with young consumers. A: That’s _16_. The young consumer’s fast to commit, but fickle to stay with a brand. So our challenge is _17_.;Role read;A: I think that would be a good idea. Price is an important variable in our market, so we can use it to build our customer base. If our customers get hooked on the low introductory price, they’ll buy and become more loyal to our brand. Later on, when we hit a peak in sales and after our customer base is sold on our products, we can bring the price up. B: That sounds like a really clever marketing strategy. A: This is a very competitive market. We’ve got to come up with a few clever strategies in order to keep our place on top. B: I think our main strength is with young consumers. A: That’