4A广告公司-内部资料-DDB-brief.docVIP

4A广告公司-内部资料-DDB-brief 4A广告公司-内部资料-DDB-brief PAGE PAGE 2 The DDB Needham Worldwide Communications Group Inc 4A广告公司-内部资料-DDB-brief Creative brief Client Brand/product Account group Creative group Job No./title Date TV radio press poster direct Promotion ideas Sponsorship/event in-store new media Background 背景 role of advertising 广告作用 In one sentence, what is the advertising trying to do for the brand/p