中国手机市场营销浅析.docxVIP

中国手机市场营销浅析 中国手机市场营销浅析 中国手机市场营销浅析 学 院：管理学院 专 业 班 级：工商管理1111班 学 生 姓 名：孙某 学 生 学 号 指 导 教 师：韩某 2021年5月 经过30多年的发展，手机市场已日趋成熟。种类繁多、品牌丰富、琳琅满目的手机已经成为众人形影不离的日常电子用品。虽然中国手机市场近年发展十分迅速，然而国内市场起步晚，与国外相比，仍有不少差距。可以说，中国目前的手机市场还有很大发展潜力，同时也存在诸多问题。对此，笔者做了此篇关于中国手机行业的简单分析。本文共包含五个章节，其中，一二部分为洗发水行业的相关概念和行业环境；第三部分为手机行业现状；第四部分主要为山寨机的大起大落；第五部分主要为手机市场的发展趋势以及面临问题。另，本文援引广泛，涉猎众多，仅借以表达个人观点。 abstract After 30 years of development, the mobile phone market has matured. A wide range of brand rich array of mobile phones has become everyone the inseparables daily electronic equipment. Although the Chinese mobile phone market development in recent years very rapidly, however, started late in the domestic market, compared with foreign countries, there are still many gaps. It can be said that the Chinese mobile phone market still has much potential for development, but also there are many problems. , I do Cipian simple analysis on the mobile phone industry in China. This paper consists of five chapters, which, twelve ups and downs of the shampoo industry concepts and industry environment; The third part is the status of the mobile phone industry; fourth part of the main cottage; the fifth part of the development of the mobile phone market trends and problems faced. Also, this article quoted a wide range a large, covered only in order to express a personal view. 关键词：手机 市场 山寨机 3G 市场营销课程论文 中国手机市场营销浅析................................................................... 错误！未定义书签。 摘要 ........................................................................................................................................... 1 abstract . ..................................................................................................................................... 2 第1章 相关概述 ..................................................................................................................... 1 1.1手机的定义 ................................