客户关系管理第三章.pptxVIP

第2部分：消费者个体因素与消费者行为Part 2: Individual factors and consumer behavior ;第3章 消费者心理活动过程 ICHAPTER 3 : CONSUMER PSYCHOLOGICAL PROCESSES I;学习要点Key studying points;引例：视觉营销 (?）);MM的视觉营销;2021/6/9;2021/6/9;3.1 消费者的感知觉Consumer sensation and perception;换言之，感觉（sensation) 是指我们的感受器（眼、耳、鼻、口、指）对光线、色彩、气味等基本刺激的直接反应。 Use other words, sensation is direct reaction of our sensors ( eyes, ears, nose and fingers )towards the basic stimuli of light, colors and smell. ;;感、知觉过程的示意图;2021/6/9;感知是人类对客观世界认知的起点和基础Sensation is the starting and the base of human beings to perceive the objective world. 。 ;感觉的类型