SWOT分析和平衡计分卡进行绩效评估外文文献翻译中英文.docx

外文文献翻译原文及译文 （节选重点翻译） 使用 SWOT 分析和平衡计分卡进行绩效评估外文文献翻译中英文 文献出处：Procedia Manufacturing, Volume 39, 2019, Pages 786-793 译文字数：3900 多字 英文 Measuring Performance Using SWOT Analysis and Balanced Scorecard Luis E.Quezada，Eduardo A.Reinao,etc Abstract This paper presents a method to measure the performance of a company by combining Strengths-Weakness-Opportunities-Threats Analysis (SWOT analysis) and the Balanced Scorecard (BSC) through the Analytical Network Process (ANP). BSC is a strategic measurement system that has become a strategic management system. A BSC includes strategic objectives and performance indicators that are aligned with the mission and strategy of the organization. The literature in modeling a BSC using Multicriteria Decision Making Methods (MCDM) is vast. Methods such as ANP have been used for different purposes. On the other hand, Strengths-Weaknesses-Opportunities and Threats Analysis (SWOT) analysis is a methodology for analyzing a company from an internal and external perspective in order to generate strategies for the firm. It has also been modeled quantitatively in order to produce strategies. This paper presents a method that combines quantitatively BSC and SWOT analysis to assess a company. The proposed method was implemented in a company that belongs to the food industry. After the application, managers were asked about the method and the implementation process. They found that the method was useful but time consuming. Keywords: SWOT Analysis, Balanced Scorecard, Strategy, Performance Measurement 1. Introduction There is not an agreed definition about what performance measurement is [1], [2]. Neely et al. [2] define it as “the process of quantifying the efficiency and effectiveness of action”. There are a number of frameworks for measuring the performance of an organization. Among them, the BSC is used in this work. In the proposed method, what it is evaluated is the achievement of the strategic objectives of the BSC, by using the scale proposed