品牌管理——目标顾客群零售模式（ppt 36页）课件.pptxVIP

“出发点”决定了基于供应链的“渠道关系”;SHOPPER FOCUSED RETAILING目标顾客群零售模式;All SFR work will be prioritized by the Consumers Hierarchy of needs and will start with focusing the customer on the target shopper;;战略决策 Strategic Decisions;Shopper Focused Retailing Process;1 - Identify Target Household “确定目标顾客群”;;;4 - Create Shopper Offering “围绕顾客群创建商品组合”;;;;;1 - Identify Target Household;1 - Identify Target Household;1 - Identify Target Household;1 - Identify Target Household;2 - Establish Core Competency;2 - Establish Core Competency;2 - Establish Core Competency;3 - Define Value Propositions (Concept Development);3 - Define Value Propositions (Concept Development);3 - Define Value Propositions (Concept Development);3 - Define Value Propositions (Concept Development);3 - Define Value Propositions (Concept Development);Shopper Insight;4 - Create Shopper Offering;;4 - Create Shopper Offering;5 - Establish Corporate Roles, Tactics, Measures;5 - Establish Corporate Roles, Tactics, Measures;6 - Shopper Offering Assessment;6 - Shopper Offering Assessment;;ECR 是目标 - SFR 是途径;1、了解面对逆境，远比如何接受顺境重要得多2021/10/13 22:17:5922:17:5910:17:59 PM。10月-2110月-21Wednesday, October 13, 2021 2、一般的伟人总是让身边的人感到渺小Wednesday, October 13, 202110:17:59 PM10/13/2021 10:17:59 PM22:17Oct-21。22:17:5922:17:5922:1710/13/2021 10:17:59 PM 3、22:17Oct-2113-Oct-21 4、昨天是张退票的支票13-Oct-2110:17:59 PM22:1722:17:5922:17:5922:17Wednesday, October 13, 2021 5、积极人格的完善是本，财富的确立是末13-10月-21。10月-2110月-2122:17:5922:17:59October 13, 2021 6、昨晚多几分钟的准备10/13/2021 10:17:59 PM13 十月 202110:17:59 下午22:17:5910月-21 7、每一发奋努力的背，必有加倍的赏赐10:17:59 下午十月 2110:17 下午10月-2122:17October 13, 2021 8、业余生活要有意义，不要越轨。2021/10/13 22:17:5922:17:5913 October 2021 9、要及时把握梦想，因为梦想一死10/13/2021 10:17:59 PM。10:17:59 下午10:17 下午22:17:5910月-21 10、一个人的梦想也许不值钱，但一个人的努力很值钱。10/13/2021 10:17:59 PM22:17:5913-10月-21 11、在真实的生命里，每桩伟业都由信心开始，并由信心跨出第一步。10/13/2021 10:17 PM10/13/2021 10:17 PM10月-2110月-21;1、每一个成功者都有一个开始。勇于开始??才能找到成功的路2021/10/13 22:17:5922:17 2、成功源于不懈的努力，人生最大的敌人是自己怯懦。22:17:5922:17:5922:171