GRE阅读练习： 在非洲建立品牌效应.docxVIP

Word文档下载后（可任意编辑） 第 第 PAGE 1 页 共 NUMPAGES 1 页 GRE阅读练习： 在非洲建立品牌效应 GRE阅读文章：GRE阅读练习： 在非洲建立品牌效应 GRE考试精品课程训练  DISPOSABLE nappies take up much of the shelf space at the ABCSupermarket in Kliptown, a district of Soweto, an urban sprawl westofJohannesburg.  约翰内斯堡西部城市扩张到Soweto，一次性尿布充斥在Soweto的Kliptown地区的ABC超市的货架上。  Kliptown is a baby town, says Mossa, the ABCs owner.  Kliptown是一座婴儿镇，ABC超市店主Mossa说。  His store carries a wide range of nappies, from global brands suchas Huggies and Pampers to less familiar lines fromEgyptandTurkey.  他的商店里摆放着各种类型的尿布,哈吉斯和帮宝适这样的全球品牌到埃及,土耳其一些不太出名的品牌.  Outside its doors a team of locals is promoting Huggies to passingmums.  在超市门外,则有一队本地人给那些路过的妈妈们促销哈吉斯尿布。  Like Pampers they are sold singly so parents can buy one for whena reliable nappy is critical.  像帮宝适这样的尿布，他们就是单独地卖，因此父母们可以因为尿布的可靠性而信赖这品牌从而为它买单。  However, says the team leader, Sipho, Huggies also come in a bagthat will safely store a used nappy until it can be binned.  然而，这队促销者的队长Sipho说，哈吉斯也开始提供可以放置使用过尿布的袋子，直到它们被扔进垃圾桶也不会泄露。  Siphos team works for The Creative Counsel, a firm thatspecialises in marketing to the poorest consumers at the bottom of the pyramid,a term popularised by the late C.K. Prahalad, a management guru.  Sopho的团队创意忠告这家公司工作，这家公司专门面向处于金字塔底端的最穷困消费者们经营，金字塔底端这个词在管理领袖C.K.Prahalad时代后期流行起来。  TCC was established in 2001 as a two-person advertising agency byRan Neu-Ner and Gil Oved.  TCC公司于2001年有两个广告代理机构RanNeu-Ner 和Gil Oved创建。  It has grown into one of South Africas largest.  在南非，它已经是行业里的佼佼者。  As well as Kimberley-Clark, the maker of Huggies, its clientsinclude Unilever, Danone and Vodacom, part of Vodafone.  和哈吉斯制造商Kimberley-Clark一样，它的客户包括联合利华集团，法国达能集团和南非沃达康集团及沃达丰集团部分业务。  TCC wins business because, as well as crafting a sales message, itcan deploy a small army of people like Sipho to deliver it.  TCC赢得商机是因为，一方面它能制作销售信息，另一方面能部署想Sipho这样的团队人才来推广销售。  In the past international firms often took