腾讯营销洞察-2021年TMI×BCG中国数字奢侈品报告（英）.pdf

Preface Perhaps the most important theme running through 2021 for Chinese luxury Existing heavy-spending consumers must not be left behind by brands. Although market is the rise of a new generation of consumers. This report looks at how they only account for 11% of total consumer base, they make up 40% of luxury brands can adapt to this generational shift and create new growth momentum. sales. As major brands have strengthened their digital marketing capabilities, this