洽洽食品股份有限公司盈利能力分析.pdf

摘　要 2017年中国坚果炒货产业年产值达到1214亿元，2008年至2017年该行业年产值复合年增长率（ CAGR）为16％，这是中国食品工业协会的统计数据。因为我国经济的不断进展，国民收入水平也随 之不断提高，国民消费模式也因此发生改变，从原来的生存型渐渐地转变为享受型，消费模式的转 变为休闲食品行业拓展了更加辽阔的进展空间。与此同时， 多具有竞争性的公司也在不断兴起， 所以洽洽食品股份有限公司不但要抓住该行业辽阔的进展空间，也要巧妙地运用竞争，以此来保持 住在该行业的龙头地位。洽洽食品股份有限公司如何在残酷的市场竞争中站稳脚跟并且实现公司 健康稳定的进展是一个值得研究的问题。 本文针对这一问题的研究，主要从盈利能力分析来入手，结合该公司的实际进展状况，从分析 中找出该公司实际存在的 问题，并提出有用的解决方案。 关键词：盈利能力　财务分析　企业竞争力　 Abstract The annual output value of Chinas nut frying industry reached 121.4 billion RMB in 2017, and the CAGR (compound annual growth rate) of the industry from 2008 to 2017 was 16 percent, according to the China food industry association. Because of the continuous development of Chinas economy, the level of national income has also been continuously improved, and the national consumption pattern has changed, gradually changing from the original survival type to the enjoyment type, and the transformation of consumption pattern into the leisure food industry has expanded a broader development space. At the same time, many competitive companies are emerging. Therefore, Qiaqia Food Co.,Ltd should not only seize the broad development space of this industry, but also skillfully use competition to maintain its leading position in this industry. How Qiaqia Food Co.,Ltd can stand firm in the fierce market competition and achieve the healthy and stable development of the Company is a question worth studying In this paper, the study of this problem, mainly from the profitability analysis, combined with the actual development of the company, from the analysis to find out the companys actual problems, and put forward practical solutions. Keywords ：profitability　 Financial analysis　Enterprise competitiveness 洽洽食品股份有限公司盈