chGlobalMarketingDecisions(全球营销,沃伦·J·基.pptxVIP

Chapter 14 Global Marketing Decisions: Sales Promotion, Personal Selling, Special Forms of Marketing Communication;Sales Promotion;Sales Promotion;Sales Promotion: Global or Local;Sampling;Couponing;Couponing;Sales Promotion: Issues and Problems;Personal Selling;Personal Selling Hurdles;The Strategic/Consultative Selling Model;The Strategic/Consultative Selling Model;The Strategic/Consultative Selling Model;The Strategic/Consultative Selling Model;The Presentation Plan;Sales Force Nationality;Special Forms of Marketing Communications;Direct Marketing;Mass Marketing ;Direct Marketing vs. Mass