【产品手册】欧尚Auchan_公司宣传册Brochure_Group_Objectives_市场营销.docxVIP

THE AUCHAN GROUP OBJECTIVES PURSUE OUR PROFITABLE AND HIGH-QUALITY GROWTH ANTICIPATE CUSTOMER EXPECTATIONS ADAPT TO THE CHANGING ENVIRONMENT IN A SUSTAINABLE MANNER SEIZE OPPORTUNITIES FOR GROWTH DIFFERENTIATE OURSELVES THROUGH EXCELLENT HUMAN RELATIONS 02 02 / GROUPE AUCHAN 2011 SUSTAINABILITY REPORT GROUPE AUCHAN 2011 SUSTAINABILITY REPORT / 03 INTERVIEW Vianney Mulliez SOCIAL RESPONSIBILITY: CENTRAL TO OUR CORPORATE VISION INTERVIEW BY MARIE-HéLèNE BOIDIN-DUBRULE, COMMUNICATIONS DIRECTOR IN CHARGE OF SUSTAINABLE DEVELOPMENT. Patrick Coignard  2011 WAS AN IMPORTANT YEAR FOR THE AUCHAN GROUP: COMPANY MEMBERS, PARTNERS AND CUSTOMERS CELEBRATED THE GROUP’S 50TH ANNIVERSARY WITH A FOCUS ON SOCIAL RESPONSIBILITY. Vianney Mulliez: Sustainable development and corporate social responsibility have been key focuses throughout these anniversary celebrations. The Auchan youth foundation has been extended to all 12 countries where the Group is present. This foundation is now open to proposals from all our hypermarkets for social solidarity initiatives aimed at young people in difficulty or from underprivileged neighbourhoods. Each project provides an opportunity to combine the expert skills of our company members with those of non-pro?t organisations involved in the local community. “Citizen Days” were also held in France for non-pro?t organisations such as Restos du c?ur and Banques  Since 2008, when the international synergy was created, we have been working at Group level to develop internal expertise “in sustainable development.“ “ Patrick Coignard Patrick Coignard: A strategy for growth and progress requires measuring and comparing different elements over time; the Auchan Group has been using sustainable development indicators for this purpose since 2009. These indicators need further improvement and the data collection process requires a standardised process in order for the progress chart to be effective. This is a key concern: ISO 26000 introduces the notion Chair