电子商务网站盈利分析及发展趋势.pdfVIP

电子商务网站盈利分析及进展趋势 摘要 本论文运用规范分析与实证研究相结合的方法对我国电子商务网站进展现状和盈利模 进行了研究，本文通过各种案例包括垂直电商、大平台、大数据电商模式的分析，期望找出电 子商务企业未来的进展趋势。 本文得出的结论主要有，电子商务企业需要通过减少中间环节和流程来降低企业的营运 成本从而提升盈利能力；电子商务企业需要优化信息流、物流、支付流各个环节寻觅盈利点； 电子商务企业需要品牌化，增加顾客粘性，围绕顾客价值开展营销活动促进利润增长；电子商 务企业需要整合供应链，提高可持续进展能力从而获得更多的盈利。 关键词 ：电子商务；进展趋势 ；盈利模 Abstract This paper USES normative analysis and empirical research method of combining the current situation of the development of e-commerce of our country and profit model are studied, in this paper, through a variety of cases include vertical electrical business, big platform, data electrical business model analysis, expect to find out the electronic commerce and the trend of the development of enterprises. This article main conclusion, e-commerce enterprises need through the decrease of the intermediate links and processes to reduce business operating costs and improve profitability; E- commerce enterprises need to optimize the information flow, logistics, payment flow each link to find profit; E-commerce companies need to the brand, increase customer stickiness, around customer value to carry out marketing activities to promote profit growth; E-commerce companies need to integrate the supply chain, improve the ability of sustainable development in order to gain more profit. Key words: electronic commerce; The development trend; Profit model 目录 1 引言 5 2、我国电子商务发展现状7 2.1 当前我国电子商务发展的市场环境7 2.2我国电子商务发展概况 7 2.3我国电子商务发展存在的 问题8 2.3.1 我国电子商务市场信用缺失严重 8 2.3.2 我国电子商务的安全性得不到有效保障9 2.3.3 我国电子商务的配送体系服务质量不高9 2.3.4 我国电子商务的消费者评价问题10 2.3.5 我国电