麦肯锡 战略咨询手册.pptxVIP

会计学 1 麦肯锡 战略咨询手册 2 STRATEGY PLANNING INSTRUCTIONS The objective of these templates is to provide completeness and consistency of BU strategic plan submissions. These templates are not intended to replace or constrain BU strategic thinking and should be adapted to reflect a particular BU’s sectoral context as required Each section begins with a summary that is based on a synthesis of questions and analyses that follow. The suggested approach would be to first complete the relevant back-up analyses and then work towards the overall synthesis 第1页/共58页 3 TABLE OF CONTENTS I. Executive summary II. Environmental and internal assessment A. Industry dynamics and its implications B. Competitive assessment C. Internal assessment III. Strategic definition and implications A. Strategy articulation B. Strategic initiatives C. Financial projection D. Risks/contingencies and strategic alternatives IV. Exhibits 第2页/共58页 4 BU STRATEGIC PLAN DEVELOPMENT Industry dynamics and implications Environmental and internal assessment Competitive assessment Internal assessment What are the major changes in industry dynamics and resulting opportunities and risks? What are your competitive strengths and weaknesses? How does your current business emphasis fit with industry opportunity and competitive landscape? Strategy articulation Strategic definition and implications Strategic initiatives Financial projections What strategy will your BU pursue over the next 3 years? What will be the impact of major strategic initiatives? What are the expected financial returns of your strategy? + + + + Risk/contingen-cies strategic alternatives What strategic alternatives have you considered? + 第3页/共58页 5 I. EXECUTIVE SUMMARY Instructions: The Executive Summaryprovides a synthesis of theEnvironmental and InternalAssessments and theresultant BU Strategic Plans 第4页/共58页 6 II. ENVIRONMENTAL AND INTERNAL ASSESSMENT 第5页/共58页 7 IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – SUMMARY A. What are the major change