IBM解决方案-中国残疾人联合会PPT课件.ppt

* Next, we must work together to dispel myths about accessibility and disability. It’s hard to believe that 650 million people with disabilities worldwide could be considered a “niche” market, but that is the most common objection we hear against the end-to-end integration of accessibility. Other myths – that people with disabilities are a low or no-income market and that accessibility is “just” about people with disabilities – relegate accessibility to the status of a philanthropic or corporate social responsibility initiative. This mindset inhibits action and investment, especially in today’s global economy, when every dollar spent has to result in demonstrable value to the bottom line. * Technology is playing an increasingly central role in our lives, and it continues to evolve at rapid rates. The transition from a static Web, to a more interactive, social platform has changed how we imagine and what we expect from the technology experience. As 3-D Web and virtual worlds become more pervasive our expectations and imagination will continue to grow and expand. Evolving technology has also changed what we do, taking us from an e-business/e-commerce society to independent content producers with the power to move markets with words, not just our wallets. It’s altered how we create and deliver – with wireless networks enabling increased mobility and connectivity through our cell phones, iPhones and Blackberrys. But this evolution has significantly increased the technology challenges for people with disabilities. * Virtual worlds, for example, are becoming the platform of choice for the next generation. Enterprises and government organizations such as BP, PepsiCo, and the U.S. Army continue to invest in virtual worlds for everything from next-generation consumer marketing to enhanced collaboration, training, and emergency preparedness. As a result, ensuring that everyone can access and use this technology is extremely important. Blind users, in particular, a