西门子Siemens_公司宣传册Brochure_T500C.com_Historical Institute.pdfVIP

Siemens Historical Institute Managing the present, shaping the future– with our own history as a foundation /shi Intro 1 “There is powerful magic in the words ‘I want,’ if it is meant in earnest and if there’s conviction behind them!” Werner von Siemens 1816– 1892 2 Editorial Editorial 3 Welcome to the Siemens Historical Institute! The only way to master the present and shape the future is to know one’s own past– that’s the understanding behind our work. As part of a communications team that operates worldwide, we have the task of documenting the diverse history of our technology company, founded in Berlin in 1847, as well as researching that history and making it accessible to a broad target audience. Werner von Siemens endowed his company with a fundamental attitude: “There is powerful magic in the words ‘I want,’ if it is meant in earnest and if there’s conviction behind them! Of course, one may not dread impediments and diver­ sions and may never lose sight of the objective for a single moment.” In accordance with this, the Siemens Historical Institute bridges the gap between the history of Siemens and its present and future. We focus on the continuity in our history and we openly and transparently point out discontinuities and disruptions. By continuously examining aspects of our history through new and different lines of questioning and communicating them clearly, we deliver answers from our history, offer orientation, and create identity – for our employ­ ees as well as for our customers, scholars, the media, and the general public. And that is why the intensive dialogue with these targ