多渠道零售业的未来趋势PPT课件.ppt

Future Trends in Multi-channel Retailing;structure;Introduction;Characterizing Consumer Behavior;Benefits from Different Store Formats and Channels;Complex Retail Trade – How Can Retailers React?;Truth;Strategies for Multi-channel Initiatives;Store format and channel segmentation;Market positioning;Portfolio implementation;Guiding Principles for Successful Multi-channel Retailing;Management Tools and Application in Market Research and Customer Loyalty;necessary; ;Fruits- Customer Loyalty; Outlook;