A Global Famous Beauty Brand---- LOréal 认识一个世界知名的化妆品品牌----欧莱雅.docxVIP

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A Global Famous Beauty Brand---- LOréal 认识一个世界知名的化妆品品牌----欧莱雅.docx

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Lesson 2 Brand Introduction of Cosmetics 化妆品品牌介绍 Task 1 A Global Famous Beauty Brand---- LOréal 任务一：认识一个世界知名的化妆品品牌----欧莱雅 I. WHO WE ARE For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly. OUR AMBITION Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires. BEAUTY FOR ALL, BEAUTY FOR EACH INDIVIDUAL At L’Oréal, we are convinced that there is no single and unique model of beauty, but an infinite diversity of forms of beauty, linked to periods, cultures, history and personalities… To draw ever greater numbers of women and men to use our products means reaching out to extremely diverse populations with a vision of universalising beauty. In our view, to universalise does not mean to impose uniformity, but on the contrary,?to be inspired by diversity to innovate. OBSERVE LOCAL BEAUTY CUSTOMS At the heart of this project, our Research and Innovation reinvents itself to create cosmetics products adapted to the immense diversity of the world. In each region of the globe, we have set up Research platforms, true centres of expertise, designed with tailor-made beauty in mind. These research poles invent new products that can become worldwide successes.?This is a real turning point in the way we think about Innovation. FACILITATING ACCESS TO COSMETICS PRODUCTS In a market undergoing substantial transformations, L’Oréal takes steps forward each year to make the best in beauty available to everyone. With a portfolio of 32 international brands and an organisational structure based on distribution channels, we have the ambition to meet the needs of every consumer according to his or