英文版市场营销学期末试卷12.docVIP

英文版市场营销学期末试卷12 英文版市场营销学期末试卷12 PAGE PAGE 6 英文版市场营销学期末试卷12 Section 1: True or False 1. ( T ) Marketing is managing profitable customer relationships. 2. ( F ) Personality is a persons pattern of living as expressed in his or her psychographics. 3. ( T ) Demographic segmentation can be used to divide the market by different time periods of peoples lives and different family situations. 4. ( T ) In evaluating different market segments, a firm should look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources. 5. (