基于用户兴趣推荐商品的个性化购物网站的设计和实现.docVIP

PAGE PAGE 23 基于用户兴趣推荐商品的个性化购物网站的设计和实现 摘要： 在现今这个互联网信息时代，越来越多的人们开始通过网络进行购物，进而刺激了电子商务系统快速的发展。人们在享受着网络购物带来的便捷的同时，也不断遇到了些新的问题。随着商品的个数和种类的急剧上升，用户在寻找商品时总要浏览大量的商品信息，花费大量的时间来寻找自己需要的商品，这种不便很容易造成用户的流失。如果网上也能像现实中那样提供导购服务，并且还能够根据用户的兴趣爱好来推荐一些商品的话，用户便可以在众多的商品信息中有效且迅速地找到自己满意的商品。个性化推荐系统能够根据用户的兴趣偏好来推荐商品，协助用户快速地找到自己满意的商品，然后顺利地完成购买过程，这样就不仅提高了用户的购物效率，也可以增加网站的销售能力，提高企业销售额，从而让企业在竞争激烈的电子商务市场中占据有利的地位 本文将设计一个购物网站，前台系统实现从用户浏览商品到注册会员、购买商品，再选择收货人信息，付款完成交易整个过程。后台系统则可以对用户信息、商品信息、订单信息等进行管理。在用户浏览商品的过程中，将采用两种方式提供商品推荐。一种是根据用户的购买历史以及浏览行为，为用户提供针对性的商品推荐；另一种是基于用户群组信息的推荐，通过分析用户群组的购买行为，将相应商品推荐给当前用户，从而促成交易。 关键词：电子商务，个性化，推荐系统，用户兴趣，购物网站 英文题目（三号，Arial） Abstract: In the present age of Internet information, more and more people start shopping through the Internet, and then stimulate the rapid development of e-commerce system. People enjoy the convenience of shopping online, but also continue to encounter some new problems. With the sharp rise in commodity number and type, users in search of commodities to a large number of commodity information browsing, spend a lot of time to find the goods they need, this inconvenience is very easy to cause the user loss. If the Internet can also be like reality that guide the provision of services, and also can according to users interests and to recommend some merchandise, the user can in many commercial information efficiently and quickly find their satisfaction with the goods. Personalized recommendation system can according to users preferences to recommend products to help users quickly find their satisfaction with the goods, and then successfully complete the purchase process. This not only improves the users shopping efficiency, can also increase the website sales ability, enhances the enterprise sales, to allow enterprises to occupy a favorable position in the fierce competition in the market of electronic business affairs This paper will design a shopping website, the front desk system from the user to browse the goods to the registered members, the purchase of g