楚楚街—从中国互联网三次重要变革中走出的创业者.docVIP

《项目策划》 课程论文 题 目：楚楚街—从中国互联网三次重要变革中走出的创业者 任课教师： 学 生： 学 号： 年级专业： 经济学 序 号： 20XX年 6 月 25日 成 绩： 评 语： 任课教师： （签名） 目录 TOC \o 1-2 \h \u 4240 一、非电商时代 2 29009 1、个人站长时期:从追求流量到客户产品之上 2 27026 2、校内网时期：放弃最大粉丝团队 2 32111 二、PC电商时代 3 10088 四、纯电商时代 4 9854 4、转型为真正电商平台——用质量留住90后消费者 4 PAGE PAGE 12 楚楚街——从中国互联网3次重要变革中走出的创业者 摘要：楚楚街是一款定位为90后电商的移动购物APP，楚楚街创始人兼CEO吕晋杰从本科开始就坚持创业，从个人站长到校内网开放平台再到移动互联网时期，他不断在坚持与抉择中寻找属于自己团队的创业之路，也正是这一路的宝贵经验让他经历了中国互联网3个重要的变革期。楚楚街最初成名是以9块9包邮这种低价营销的方式吸引用户，经过几年的发展，截止目前，楚楚街客户平台已经拥有1.5亿用户，移动端安装量突破7000万。而且最近一两年，楚楚街也变长了家喻户晓的冠名商从而出现在各大电视台，占据着大部分电视荧屏。有这样的骄人的成绩与楚楚街创始人吕晋杰在互联网圈的丰富经验以及对用户运营的独特理念是息息相关的！ 关键字:移动互联网、电子商务、楚楚街、吕晋杰、 Abstract:Neat street is a positioning for 90 business of mobile shopping app, neat street, founder and CEO of Lv Jinjie from undergraduate began to insist on entrepreneurship, from personal webmaster to Facebook open platform to the mobile Internet era, he constantly in adhering to and giving up, looking for belong to his teams record industry is the valuable experience of the road to let him experience the Chinese Internet three important period of change. Neat street, the first claim to fame is to attract users of the 9 9 bag mail, after several years of development, until now, neat street platform already has 150 million users, mobile terminal installed capacity exceeded 70 million, 2014 turnover more than 20 billion. Neat street now is the frequenter of television advertising, occupying most of the TV screen, neat street now has such excellent grades and founder Lv Jinjie in Internet circle of the rich experience and the unique concept of user operations is is closely related to the! Keywords:Mobile Internet, e-commerce, neat street, Lv Jinjie, 2004 年还在大学里读书的吕晋杰已经在忙碌的校园生活里做起了自己的互联网创业